An Assessment of Mobile Applications in Enhancing Customer Engagement: A Case Study of Retail Businesses in Katsina State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Mobile applications have become pivotal in enhancing customer engagement by providing personalized experiences, real-time communication, and easy access to services. Retail businesses use apps to offer features such as loyalty programs, push notifications, and mobile payments, fostering stronger customer relationships (Ahmed & Bello, 2024).
In Katsina State, the adoption of mobile applications among retail businesses has grown due to increased smartphone usage and the need to stay competitive. However, challenges such as low digital literacy and inadequate app usability hinder their effectiveness. This study examines the role of mobile applications in improving customer engagement among retail businesses in Katsina State.
Statement of the Problem
Retail businesses in Katsina State face difficulties in maintaining customer loyalty and engagement, particularly in a competitive market. While mobile applications offer significant potential, issues like poor user experience, limited functionality, and low customer adoption rates reduce their impact. Understanding these challenges is critical to optimizing mobile application use for customer engagement.
Objectives of the Study
- To assess the impact of mobile applications on customer engagement in retail businesses in Katsina State.
- To identify challenges retail businesses face in adopting mobile applications.
- To explore strategies for enhancing the effectiveness of mobile applications in customer engagement.
Research Questions
- How do mobile applications impact customer engagement in retail businesses in Katsina State?
- What challenges do retail businesses face in adopting mobile applications?
- What strategies can enhance the effectiveness of mobile applications in customer engagement?
Research Hypotheses
- Mobile applications do not significantly impact customer engagement in retail businesses in Katsina State.
- Challenges in adopting mobile applications do not significantly hinder their effectiveness.
- Strategies for enhancing mobile applications do not significantly improve customer engagement outcomes.
Scope and Limitations of the Study
The study focuses on retail businesses in Katsina State utilizing mobile applications for customer engagement between 2023 and 2025. Limitations include variability in app adoption and differing customer preferences across demographics.
Definitions of Terms
Mobile Applications: Software designed to run on mobile devices to perform specific tasks.
Customer Engagement: The process of creating meaningful interactions with customers to foster loyalty and satisfaction.
User Experience (UX): The overall experience of a user when interacting with a mobile application.
Related Project Materials
An evaluation of traditional healing practices and their economic significance in Esan Central Local Government Area, Edo State
Background of the Study
Traditional healing practices in Esan Central Local Government Area, Edo State, have long been int...
Photography as a Tool for Cultural Diplomacy: A Case Study of Argungu Local Government Area, Kebbi State
Chapter One: Introduction
DESIGN AND IMPLEMENTATION OF HEALTH CARE REMINDER APPLICATION
ABSTRACT
Patients on constant medication usually find difficulty in remembering the particular time their prescription is going to finish...
An Examination of Business Agility and Adaptability in Dynamic Markets: A Case Study of SMEs in Taraba State
Background of the Study
Business agility and adaptability are crucial for small and me...
An examination of gender-based differences in access to justice in Ede North Local Government Area, Osun State
Background of the Study (200 words)
Access to justice is a fundamental human right, yet evidence suggests that gender dispa...
Design of a Secure Authentication System Using Biometric Cryptography: A Case Study of Federal University, Lokoja (Lokoja LGA, Kogi State)
Background of the Study
The need for secure authentication systems in academic institutions has become increasingly critica...
Implementation of AI-Based Plagiarism Detection in Online Assignment Submissions for Universities in Katsina Local Government Area, Katsina State
Background of the Study
Plagiarism has become a significant concern in higher education, undermining ac...
PROBLEMS AND POSSIBLE SOLUTIONS OF TEACHING LEARNING OF COMPUTER SCIENCE EFFECTIVELY
ABSTRACT
This research work has the title “problems and possible solutions of teaching-learning o...
The Role of Community Health Workers in Improving Healthcare Access in Rural Areas of Niger State
Background of the Study
Community health workers (CHWs) play an essential role in bridging the gap between...
ABSTRACT: ASSESSING THE IMPACT OF EARLY CHILDHOOD EDUCATION ON SUSTAINABLE AGRICULTURE PRACTICES
ABSTRACT: This study assessed the Impact of Early Childhood Education on Sustainable Agriculture Practices. The o...
